What does Total Wine donate for a charity auction?

A private wine class for 20 people hosted in a store's classroom, valued at $600 ($300 in NJ and OK). It is not available in MI, SC, WA, WI or at three North Carolina stores.

How far ahead should we apply to Total Wine?

At least eight weeks before the event for an auction item or a wine and spirits discount, and at least 12 weeks before for an event sponsorship.

Which organizations can request support?

Registered 501(c)(3) nonprofits holding fundraising events can request auction donations and wine or spirits discounts. Total Wine also considers festival sponsorship requests from event production companies, nonprofits, chambers of commerce and civic groups.

Does Total Wine donate to events in Michigan?

No. Total Wine & More says it is not legally able to sponsor events or donate to fundraisers in Michigan at this time.

Who do we contact with questions?

Total Wine's donation portal lists donations@totalwine.com for more information.

Total Wine donation request

Total Wine & More accepts requests from registered 501(c)(3) nonprofits for donated private wine classes for 20 people and separately offers purchase discounts on Winery Direct wines and Spirits Direct spirits; it also considers charity gala and community festival sponsorships. Apply through its online Donation & Sponsorship Requests portal. Applicants must be 21 or older, events must be in a state with a Total Wine store other than Michigan, and requests require at least eight weeks' notice for auction donations or discounts and 12 weeks for sponsorships.

Checked against Total Wine & More's own pages on October 5, 2026 by With Help From. Not affiliated with Total Wine & More.

Status: Accepts requests
What it gives: Donated auction item: a private wine class for 20 people hosted in a store's classroom. Separate purchase discounts: Winery Direct wines and Spirits Direct spirits sold at cost for an event; Winery Direct wines at cost can also be used for wine pulls or cellar auction items. The discounted wine and spirits must be purchased. (Auction or Wine & Spirits Discount Requests)
In-kind sponsorship of charity galas, sponsorship of community festivals, and review of other event sponsorships (Event Sponsorship Requests)
Who decides: Unclear
Apply ahead: A minimum of eight weeks' notice for all auction and wine and spirits discount requests

Apply on community.totalwine.com

Auction or Wine & Spirits Discount Requests

Donated auction item: a private wine class for 20 people hosted in a store's classroom. Separate purchase discounts: Winery Direct wines and Spirits Direct spirits sold at cost for an event; Winery Direct wines at cost can also be used for wine pulls or cellar auction items. The discounted wine and spirits must be purchased.. Private wine class: $600 value ($300 value in NJ and OK, where state law allows only 4 wines to be tasted). Winery Direct wines at cost (30% discount). Spirits Direct spirits at cost (10% discount).

Who can apply: Registered 501(c)(3) nonprofits raising money with a fundraising event
Applicant must be 21 years of age or older
The event must be in a state with a Total Wine & More store
Not eligible: Events in Michigan: Total Wine & More says it is not legally able to sponsor events or donate to fundraisers in Michigan
Private wine class not available in MI, SC, WA or WI, or at select North Carolina stores (Battleground, Greensboro (602); Oakwood Square, Greensboro (603); Winston Salem (604)); kosher wine classes are currently unavailable
Winery Direct wine discount not available in CT, IN, LA, MA or MI
Spirits Direct spirits discount not available in CT, IN, LA, MA, MI, NC or VA
How to apply: Go to the Donation & Sponsorship Requests portal at community.totalwine.com (the 'Make a Request' button on Total Wine's Community Impact page).
Select 'Submit a new application' and create an account or log in.
Request the auction item (private wine class) or the wine and spirits discount. For a discount, Total Wine's team works within your budget and advises on quantities.
Submit at least eight weeks before the event.
Questions: donations@totalwine.com.
Lead time: A minimum of eight weeks' notice for all auction and wine and spirits discount requests
Official page: community.totalwine.com/en

Event Sponsorship Requests

In-kind sponsorship of charity galas, sponsorship of community festivals, and review of other event sponsorships

Who can apply: Nonprofits that align with Total Wine & More's core philanthropic values (arts/humanities, education, health, and community improvement) and want an in-kind sponsorship for a charity gala
Organizations putting on a festival (event production companies, nonprofits, chambers of commerce, civic groups, etc.)
Organizations with another event sponsorship request that is not for a donated private wine class or a wine and spirits discount
Applicant must be 21 years of age or older
The event must be in a state with a Total Wine & More store
Not eligible: Events in Michigan: Total Wine & More says it is not legally able to sponsor events or donate to fundraisers in Michigan
How to apply: Go to the Donation & Sponsorship Requests portal at community.totalwine.com.
Select 'Submit a new application' and create an account or log in.
Choose the event sponsorship request and complete it.
Submit at least 12 weeks before the event.
Questions: donations@totalwine.com.
Lead time: A minimum of 12 weeks' notice for all event sponsorship requests
Official page: community.totalwine.com/en

Write the request

Before you open the form, write down what the donation is for, the date, how many people it reaches and how you will thank Total Wine. If Total Wine asks for a letter, adapt the donation request template or a youth sports sponsorship letter. After a yes, send a sponsor thank-you letter.

Questions

What does Total Wine donate for a charity auction?: A private wine class for 20 people hosted in a store's classroom, valued at $600 ($300 in NJ and OK). It is not available in MI, SC, WA, WI or at three North Carolina stores.
How far ahead should we apply to Total Wine?: At least eight weeks before the event for an auction item or a wine and spirits discount, and at least 12 weeks before for an event sponsorship.
Which organizations can request support?: Registered 501(c)(3) nonprofits holding fundraising events can request auction donations and wine or spirits discounts. Total Wine also considers festival sponsorship requests from event production companies, nonprofits, chambers of commerce and civic groups.
Does Total Wine donate to events in Michigan?: No. Total Wine & More says it is not legally able to sponsor events or donate to fundraisers in Michigan at this time.
Who do we contact with questions?: Total Wine's donation portal lists donations@totalwine.com for more information.

Sources

Community Impact | Total Wine & More (Total Wine & More)
Total Wine & More | Donation & Sponsorship Requests (Total Wine & More (hosted by Optimy))
Identification - Total Wine & More (sign in or create an account) (Total Wine & More (hosted by Optimy))
Total Wine & More | Donation & Sponsorship Requests: FAQ (Total Wine & More (hosted by Optimy))

Other specialty retail companies

All 32 companies that donate

Ask local businesses too

Independent businesses near you have no national form: the owner decides. Post what you need so businesses on With Help From can find you, or read how to ask local businesses for donations.